Threats

Earl of Warwick sent to tower, lived in relative comfort
John de la Pole professed loyalty and joined the council
Richard de la Pole was exiled
- Moved to and allied (1523) with France
- Planned invasion in 1514 but halted due to made peace
- Planned later invasion but prevented due to death in Battle of Pavia in 1523
Duke of Suffolk also professed loyalty
Earl of Surrey was imprisoned until 1489
Earl of Northumberland was released from prison (1485) and given the opportunity to prove loyalty

Rewards

Jasper Tudor became Duke of Bedford and received other high ranking titles
Thomas Lord Stanley became Earl of Derby
Sir Thomas Lovell (rebelled against Richard in 1483) became Chancellor of the Exchequer and received other high ranking titles
Giles Daubeney (former of Edward IV, rebelled against Richard in 1483) was made a Lord

etc. Henry’s primary rewards was in titles and positions, which made very little cost to him whilst putting others in a place of monetary gain.